Being a green company represented a great competitive advantage for quite some time, but it has slowly become the norm in today’s landscape. Potential clients, customers, employees, and even investors are all interested in sustainability, and make their purchasing and employment decisions accordingly. As a result, every new startup has to put sustainability at the forefront in an effort to survive and thrive in this competitive, continuously evolving business environment. If you’d like to build a more sustainable startup as well, here are some simple and practical tips that might help:
Minimize your carbon footprint
When considering sustainability, reducing your carbon footprint is one of the first things that comes to mind. Fortunately, it is also one of the easiest changes to implement, as long as you plan in advance and make some wise decisions.
For instance, you could focus on larger aspects and choose renewable energy, use more efficient tools and equipment, partner only with sustainable companies, and join a carbon offset program. Or, you could start with smaller areas such as minimizing commutes, prioritizing remote work, and focusing on recyclable or biodegradable product packaging. No matter how small, every effort counts towards sustainability.
Aim to reduce your waste
Along with minimizing your carbon footprint, reducing the amount of waste your startup produces is another simple yet efficient way to promote sustainability. This can also be achieved with advanced planning and a few streamlined systems that allow you to create a good waste management program.
This can mean eliminating unnecessary waste in production and banning single-use plastics in the office, reducing the waste that goes into the packaging and shipping processes, shifting to a paperless office, placing recycling bins on your premises, or even composting organic waste. An efficient waste management system won’t only help to improve eco-friendliness, but it will save you some valuable time and money as well.
Pay attention to your website
A website is crucial for any startup, allowing a business to expand its outreach, grow its customer base, increase sales, and reach higher levels of success through its online presence. For that reason, you might have already chosen a great solution such as an effective personal domain that is safe, trusted, SEO-friendly, and represents a brilliant call to action.
However, this aspect of your startup could be greener as well. For example, you could opt for a sustainable web hosting solution that is powered with renewable energy or that offsets carbon by planting trees, or you could simply include an eco-friendly blog on your website that describes your sustainability mission and provides green solutions and advice to your consumers.
Invest in proper education
Regardless of the eco-friendly steps you decide to take, you have to keep in mind that sustainability is always a collective effort. Everyone in the business, from the employees to the executives, has to have a deep understanding of sustainability and why your startup is committing to it, in order for your efforts to be fruitful.
That is why education is key. Whether you send informative emails, put up educational posters, or even hold seminars and training, educating everyone in the company on the importance of sustainability will ensure everyone is committed to the cause, and it will allow you to focus on the most practical areas for improvement that will have a positive long-term impact.
Include sustainability in your culture
If you want to make sure that sustainability is a priority, you need to implement it on every level. When every aspect of your startup is as eco-friendly as possible, it will help to remind your customers, your employees, and your investors what your main goals and priorities are.
Include sustainability in your brand story and mission, ensure green practices are followed throughout all business processes and operations, and make environmentally-friendly goals a core aspect of your company culture. Daily practices and aligned policies will continue to reconnect everyone in the business to the sustainability mission. Looking at the global situation, it seems like we’re all a bit late to the sustainability game. But it’s better to start late than never. Use the advice above to build a more sustainable startup and do your part in creating a better future for all.